Scottrade Center

Scottrade Center is a large 18,724-seat arena located in downtown St. Louis, Missouri.  The arena opened in 1994 and was formerly known as Kiel Center until 2000, changing to the Savvis Center from 2000 to 2006.  It is currently named after the nation-wide financial firm Scottrade, based in St. Louis, who purchased naming rights in 2006.  It is the home of the St. Louis Blues of the National Hockey League.

The arena features an assorted range of events, including ice hockey, professional wrestling, concerts, family shows, ice skating shows, and other sporting events.  It hosts approximately 175 events per year, drawing nearly 2 million spectators annually.  Industry trade publication Pollstar ranks Scottrade Center among the top ten arenas worldwide in tickets sold for non-team events.

The largest crowd to attend an event at the arena was in 2007.  Over 22,612 attended the Missouri Valley Conference Tournament, known as “Arch Madness.”

Scottrade Center is often selected by the NCAA for championship events, and played host to the NCAA Frozen Four Hockey Championships in April 2007, the NCAA Women’s Final Four Basketball Championships in 2009, and the NCAA Wrestling Championships in 2000, 2004, 2005, 2008, 2009, 2012, and 2015.

History of the Scottrade Center, St. Louis, Missouri

Kiel Center opened in 1994 to replace Kiel Auditorium, which was demolished in December 1992.  The Blues had played in the St. Louis Arena before moving into Kiel Center in 1994; however, they would not play in the arena again until January 1995 due to the lockout that delayed the 1994-95 season start.  The first professional sports match was played by the indoor soccer team known as St. Louis Ambush.

In September 2006, Scottrade founder Rodger O. Riney and chief marketing officer Chris Moloney announced a partnership with the St. Louis Blues hockey club and arena.  The new name of the arena, Scottrade Center, was announced in a joint press conference.  The terms of the deal were not disclosed but were described as “long-term and significant” by Moloney.  Both Scottrade and the Blues said the agreement was financially sound for both parties.  Most of the signage and other promotions were changed to Scottrade Center before the first home game of the Blues on October 12, 2006.  The Sports Business Journal in March 2007 described it as “one of the fastest naming rights deals in history.”

In the fall of 2006, an integrated LED scoring, video, and advertising system from Daktronics in Brookings and South Dakota were installed in the arena, along with 1,075 feet of 360° ribbon display technology.  The giant center display is made up of 12 different video displays and four 15 feet-long ribbon displays.

On October 24, 2016, Scottrade announced that it was being sold to TD Ameritrade for $4 billion.  Once the deal was closed, Scottrade Center was scheduled to become the TD Ameritrade Center in a naming rights deal set to run until 2021.  However, less than a year later, TD Ameritrade announced that it would give back its naming rights upon completing the Scottrade acquisition.