Parlor- the New Arcade Bar in The Grove is Collaborative Effort
St. Louis, MO/December 31, 2017 (STL.News) – St. Louis’ newest arcade bar is now open in the Forest Park Southeast neighborhood. Parlor Pub & Social Club at 4170 Manchester Ave. opened Nov. 30th offering arcade games, a full bar, a permanent on-site food truck, and a special aesthetic that suits The Grove entertainment district. The newest fun spot in the neighborhood is the result of a collaboration among local businessmen hoping to fill a void in The Grove’s growing nightlife scene.
The team behind Parlor brings a wealth of business and hospitality experience to the venture. As founder of Tower Classic Tattooing, Sean Baltzell has a long business history in The Grove. Mike Cracchiolo is also a managing partner at the Ready Room, an entertainment venue just down the street. Parlor Bar Manager Casey Colgan brings a resume that includes stints behind the bars at Handlebar and Atomic Cowboy. Casey Watson’s specialty is managing and booking acts. Josh Martin is a popular tattoo artist at Tower Classic Tattooing. The team, assembled by Baltzell, did a lot of homework, even visiting similar establishments in other cities, before finalizing a plan for Parlor.
The 2,500-square-foot space at Manchester and Kentucky Aves. used to house the dance bar Honey. The Parlor team remodeled the old bar, using what they learned from other arcade bars and adapted it to match the natural flow of their space and to create the sense of nostalgia and fun they were aiming for. Besides dozens of arcade cabinets, pinball machines, and even a few Skee-Ball alleys, they added an elevated DJ booth, a jukebox, billiards table, and some unique art pieces. The walls are hung with hand-painted works by local artists, as well as some international pieces. There are even three movie posters from Ghana—all hand-painted. The effect is visually stimulating, meaning customers have something unique and interesting to see everywhere they look.
Another special feature of the Parlor is the presence of a permanent Byrd & Barrel food truck parked on the patio and almost set to start cooking. The Parlor team has partnered with Bob Brazell to do the food at the arcade bar. Like his Byrd & Barrel restaurant at 3422 South Jefferson Ave. (in Marine Villa), Brazell’s menu will be focused on gourmet chicken fast. He’s mirroring the playful nature of Parlor with whimsical “carny-style” food. Look for chicken and waffle on a stick, plus crowd favorites like Brazell’s classic chicken nugs along with appropriate sides.
Parlor offers a full bar. Bar Manager Casey Colgan has designed a program that features a short cocktail list with a decidedly New Orleans influence. It includes mint juleps, champagne cocktails, daiquiris, and the classic Crescent City bar drink: Hurricanes. There are a few signature cocktails, as well as a selection of draft and packaged beer that varies from AB favorites to local craft brews (Schlafly, 4 Hands, 2nd Shift, Urban Chestnut, Heavy Riff, etc).
Parlor is open Monday – Friday from 3:00 p.m. to 1:30 a.m. and Saturday – Sunday from 11:00 a.m. to midnight. The heated patio is also open when the weather permits. As it gets a little warmer, it will be a nice place to chill out, enjoy a beer and some Byrd & Barrel food truck fare between games or night spots in The Grove.
By Susan Smith-Harmon – published on STL.News by St. Louis Media, LLC (MS)