Tan-Tar-A To Become Margaritaville Resort

July 14, 2017 (STL.News) Changes are coming to a longtime, popular resort at the Lake of the Ozarks.

Tan-Tar-A Resort has been sold to the Jimmy Buffet-inspired company of resort hotels. Miami-based investment firm Driftwood Acquisitions & Development, has purchased the resort and will rename it Tan-Tar-A, a Margaritaville Resort. Financial terms of the sale haven’t been released.

“We are thrilled to combine the fun and escapism of our brand with these iconic locations, and provide additional opportunities for our guests to relax and have a great time, which is what we are all about,” said John Cohlan, chief executive officer of Margaritaville.

“It’s a dream come true for us to partner with Margaritaville, as we help to rebrand Tan-Tar-A and Flamingo Beach,” said Carlos Rodriguez, chief executive officer of DAD.

“The Tan-Tar-A acquisition has helped us reach our 2017 growth goal already, just halfway through the year, and Flamingo Beach has been near and dear to my heart for a very long time.  We’re excited to get underway, working together with the Margaritaville team to help travelers create unforgettable memories in the Midwest.” Rodriguez added.

Fred Dehner, the general manager of Tan-Tar-A, shares in this enthusiasm, calling the acquisition a new era for the resort, “It’s a very exciting time for Tan-Tar-A and the Lake of the Ozarks.”

The acquisition also means a multimillion dollar investment in renovations to the resort.

The Blackbear Lodge will be included in the renovations and will become the Margaritaville Restaurant.

In addition, there will be new food and beverage outlets. One of the new hotspots will be the the Landshark Bar and Grill on the lake front and a 5 O’Clock Somewhere Tiki Bar will be constructed near the resort’s existing swimming pool.

None of the existing employees at Tan-Tar-A will be cut as a result of the sale, according to Dehner. In fact, the acquisition means the creation of new jobs to accommodate the new facilities at the resort, according to the company.

The resort is expected to remain open through the renovations. The renovations are anticipated to be completed in 2019.


By Jill Enders – STL.News publisher MS w St. Louis Media, LLC

Jill Enders
About Jill Enders 100 Articles
Jill Enders is an award winning journalist. She is the proud recipient of the 2015 Missouri Broadcaster's Association award for Best News Series. Jill won this prestigious first place award for her piece “Ferguson Year In Review” she wrote, produced, and voiced for KTRS radio, where she also currently works as an anchor, reporter, and writer. Over the past twenty years, Jill has worn many hats in the broadcast industry. She has worked as a D.J., field reporter, production director, copy writer, airborne traffic reporter, anchor, and news bureau chief. Jill has covered a wide variety of high profile stories during her career, including the Flood of '93, presidential debates, and the Ferguson Crisis. Jill also has acted in TV, film, and stage. Her experience as an actress allows her to provide her acting students with a practical insight of the entertainment industry. Jill is a native St. Louisian and a graduate of Southern Illinois University at Edwardsville.