Sereno Group Selects Back At You Media to Equip Over 300 Agents With Top Level Social Media Marketing Tools And Automated Listing Advertising



In a world where social media marketing is too big to ignore, Sereno Group, a leading real estate brokerage serving the Silicon Valley and Santa Cruz Coastal areas in California, partners with Back At You Media to automatically post and advertise their listings across social media.

Sereno Group currently has over 300 agents and is rapidly expanding throughout the high tech space of Northern California.

Back At You Media is a full service social media platform allowing brokerages to automate listings, schedule content, and generate leads all in one system.

Sereno Group now has the ability to automatically market agents’ listings to their local community. Tim Proschold VP, Group Strategy of Sereno Group explains, “With listings being the bread and butter of real estate, we want to reward our agents, deliver the most value to our sellers, and continue to dominate in a competitive selling market. Back At You Media helps us achieve this by providing unprecedented marketing to each property.”

“Sereno Group’s value proposition sets a new standard for service and accountability in real estate,” says Michael Glazer, CEO and Co-Founder of Back At You Media “Sereno Group puts their money where their mouth is and demonstrates their commitment to both their clients and agents.”

Founded in 2011, Back At You Media is the only major social media company designed specifically to serve the real estate industry. In result from the partnership’s launch, Back At You Media will aid Sereno Group agents in standing out from the clutter on the major social networks and to differentiate them from the local competition. All 300+ Sereno Group agents now have access to this new platform.

Due to the technology and innovation Back At You Media provides, Sereno Group can now eliminate considerable time and money previously spent managing individual social media accounts, educating agents on online strategies, and marketing individual listings. With Back At You Media’s “Social Media Center,” Sereno Group agents can promote open houses, recently sold properties, generate new leads, and more, all with a few simple clicks.

About Back At You Media:
Back At You Media provides automated social media marketing tools and technology to the real estate industry. The company offers best-in-class social media technology for both enterprise clients and individual agents and brokers. The company’s dedication to real estate and social media has earned it awards from the National Association of Realtors as one of the top real estate technologies in the world and from Red Herring as a Top 100 technology company in North America.

For more information on Back At You Media, visit or email at partners(at)backatyou(dot)com.

About Sereno Group:
In 2006, it became crystal clear to long-time friends and business associates, Chris Trapani and Ryan Iwanaga, that the profit-driven, mega-office real estate model was not serving the best interests of their clients, community or the environment. Drawing upon their deep communal roots, they gathered an esteemed group of twenty-seven industry professionals and formed Sereno Group: a hyper-local, regional boutique real estate company dedicated to serving the people and communities of Silicon Valley with the pledge of being the single positive difference in each client’s experience.

Since then, Sereno Group has strategically moved into position as one of the top four highest producing residential firms by annual sales volume. The sales team enjoys the highest per agent productivity, as compared to other leading residential brokerages in Silicon Valley and Pacific Coastal Markets. Sereno Group’s secret sauce is providing a collaborative space where agents can perform, evolve and do extremely good work in the world. The strategy is simple: invest in and support experienced agents with high caliber resources to enhance their ability to conduct high-level business. A truly unique differentiator infused into company DNA is the “1% for Good” program which drives and amplifies the concept of “Socially Responsible Real Estate.” Sereno Group donates 1% of its gross commissions to charitable and community-minded groups in support of those who are making a positive difference in the world. To date, over $2.1 million has been donated to local charities.

For more information on Sereno Group, visit or email at serenoinfo(at)serenogroup(dot)com.