New Local Craft Brewer 1st in US to Focus on NA Beer

Wellbeing Brewing Co. is Crafting Non-Alcoholic Beer

St. Louis, MO/October 14, 2017 (STLRestaurant.News) – Beer making has a long history in St. Louis.  Some of the biggest labels in the world originated in the Gateway City.  Maybe it’s our largely German heritage; maybe it’s because it goes so well with barbecue and baseball, but beer is a quintessentially St. Louis beverage.  We drink it by the glass, can, bottle, and growler.  There are about 40 craft breweries in operation in the St. Louis region, with new ones opening every year.  Each craft brewer offers a unique spin on this classic beverage.  Now, one up-and-coming brewery plans to focus their efforts on making beer that offers a great craft brew taste, sans the alcohol.

Wellbeing Brewing Company is the first brewer in the United States wholly dedicated to brewing Non-Alcoholic craft beers.  NA beers generally contain less than 0.5 percent alcohol by volume (ABV). Compare that to a few popular beers on the market like Budweiser (5% ABV), Schlafly Pale Ale (4.4% ABV), Urban Chestnut Zwickel (5.2% ABV), and O’Fallon Brewing’s 5 Day IPA (6.1% ABV), and the difference in alcohol content is obvious. But what about the flavor?

Longtime beer and spirits adman, Jeff Stevens wanted to bring the flavorful craft beer movement to people like himself, people who don’t drink alcohol.  To Stevens, St. Louis—with its rich brewing history and robust craft beer industry—was the perfect place to launch this new kind of craft brewery.  So, he and wife Genevieve Barlow founded Wellbeing Brewing Company.

In order to get this craft brewing startup started, Stevens reached out to others in St. Louis’ tight-knit craft brewing industry for help.  First, he enlisted help from Jim Gorczyca’s O’Fallon Brewery.  Their new Maryland Heights production facility has enough brewing capacity to keep up with demands for its own labels, and brew beer for smaller craft brewers and startups like Wellbeing.  They also have the space for the German-made Centec machine and it’s nearly 30-foot high stacks that recovers vapors created in the beer-making process, allowing brewers to make a more flavorful NA product.  Unlike the stop-fermentation method used in many NA beers, Wellbeing’s process gently removes the alcohol from fully brewed, finished craft beer, retaining more flavor, and thus, allowing the production of more NA varieties.

Wellbeing will be debuting their Heavenly Body NA Golden Wheat and Hellraiser NA Dark Amber at several local events this October.  Heavenly Body is an American-Style Wheat Beer that Stevens describes as “light and refreshing, with fewer calories and more flavor than its light lager cousins.” Hellraiser is a British Brown Ale.  Stevens says it has “soft chocolate, caramel, and toasted nut flavors and just enough earthy hops to offset the sweetness of the malt.”  The brewers will be looking for feedback this fall as they continue to tweak the recipes.  The finished beers should be available for sale (both bottles and kegs) by January 2018.  The distribution is still a work in progress, but initially the beer will be available at O’Fallon Brewery (45 Progress Pkwy, Maryland Heights) and Lafayette Square’s Fields Foods (1500 Lafayette Ave, St. Louis).  Wellbeing’s NA craft brews will eventually be available for sale online as well.  Interested beer lovers can sign up for NA craft brew updates on Wellbeing’s website:


Wellbeing Brewing Company
Owners: Jeff Stevens and Genevieve Barlow
O’Fallon Brewery
45 Progress Pkwy
Maryland Heights, MO 63043


By Susan Smith-Harmon – published on STLRestaurant.News by St. Louis Media, LLC