Chrystal Williams to lead a new team developed to bridge talent across the firm’s global digital capabilities.
BALTIMORE, MD (STL.News) T. Rowe Price announced today that Chrystal Williams had joined the firm’s Global Distribution organization as head of its newly created Global Distribution Digital Solutions group. The new team will bring together several digital capabilities from across the firm – including those supporting web product ownership, digital design, product data display, and common local digital marketing tools – to amplify the firm’s digital experience for clients across T. Rowe Price businesses. Williams will report to Head of Global Marketing Theresa McLaughlin.
Williams has more than 30 years of experience in the financial services industry. She joins T. Rowe Price from Arbi Solutions, a consulting business she established in 2018. Previously, Williams spent more than 20 years at Invesco. She served as Head of Digital and led teams responsible for digital and marketing technology solutions, content strategy, mobile apps, web-UX design, and more. She also led the creation of a Global Center of Excellence governance program.
“Our clients are savvy, and we want our technology to meet them where they are,” said McLaughlin. “Chrystal’s extensive experience and eye to digital strategy will ensure we continue to enhance and deliver meaningful client experiences across our businesses and foster even greater internal synergy in our digital approach.”