December 31, 2017 (STL.News) Snapchat may have a lower usership than competitor Instagram today, but that doesn’t mean it hasn’t totally dominated one major section of the U.S. population. Snapchat is more popular among U.S. teens than ever, according to new research from investment firm Piper Jaffray. The company surveys teens in the U.S. about their media habits every spring and fall, and reports the findings in an easy-to-understand format.
This fall, the firm’s survey confirmed that 47 percent of the surveyed teens prefer Snapchat as their social media platform of choice, up from 39 percent this past spring. Way back in the spring of 2015, Snapchat was their least preferred social media platform. And Instagram hasn’t been the most popular platform with teens since 2015, the survey data also recorded.
Snapchat has been trying to react to increasing pressure from Instagram lately, which along with parent company Facebook, has been directly copying Snapchat’s features for the platform. The move has definitely been paying off for Instagram, as it has eaten away at Snapchat’s share of new users in the U.S., according to another survey released from Adobe.
For the latest survey, Piper Jaffray surveyed about 6,100 U.S. teens in 44 sates, who had an average age of 16 during the fall of 2017. The survey, distributed through teachers, includes teens from average income households and high-income households, with the average household income for the teen in the study at $66,000. The aggregated data confirms that teens that are around 16-years-old right now open up Snapchat before any other app.
Facebook has been losing teen users by the thousands as of recently, which is why they acquired Instagram. Hoping to win teen consumers over there, they launched Instagram Stories, a direct copy of Snapchat’s photo-posting Story feature. Snapchat appears to still be alive, and thriving with the incoming generation.
By Alexandra R. Fasulo – published on STL.News by St. Louis Media, LLC (MS)