Physical Stores

Google helps advertisers track spending in physical stores

SAN FRANCISCO/May 23, 2017 (AP)(STL.News) — Google already monitors online shopping — and now it’s keeping an eye on physical stores to try to sell more digital advertising. The internet company said Tuesday that a new tool will track how much money people spend in merchants’ brick-and-mortar stores after clicking on their digital ads. The … Continue reading Google helps advertisers track spending in physical stores