beer

Upset Hindus urge England brewery to withdraw goddess Kalika beer & apologize

Upset Hindus are urging Ashby-de-la-Zouch (Derbyshire, England) based Tollgate Brewery to apologize and withdraw its “Kalika IPA” beer; calling it highly inappropriate. Label of Tollgate’s “Kalika IPA” beer (described as “Well hopped dark gold IPA”, under its Light Beers category) carries image of Hindu goddess Kalika (or Kali). Distinguished Hindu statesman Rajan Zed, in a … Continue reading Upset Hindus urge England brewery to withdraw goddess Kalika beer & apologize

SEC Fans Head To 1860 Saloon For The Whole Hoops Experience

ST. LOUIS, MO/March 8, 2018 (STL.News) – SEC fans, 1860 Saloon has a great St. Louis experience for you during your basketball-related fun! Popular bar/restaurant close to downtown. Check.  Live Blues and Classic Rock music. Check. And awesome New Orleans-influenced Cajun and Creole menu, with favorite local brewers’ brands. Check. On Thursday and Friday afternoon, … Continue reading SEC Fans Head To 1860 Saloon For The Whole Hoops Experience

Earthbound Beer’s Now Offering Food

Mothership at Earthbound is Collaboration with Vista Ramen St. Louis, MO/December 17, 2017 (STL.News) – Another local craft brewer is teaming up with a St. Louis chef to offer food inside their tasting room.  Now that their bigger Cherokee Street location is up and running, the Earthbound Beer team has tapped Vista Ramen chef-owner Chris … Continue reading Earthbound Beer’s Now Offering Food

1860 Saloon, Game Room & Hardshell Café shares the metropolitan area’s love of the vast selection of locally brewed beer

ST. LOUIS, MO/December 13, 2017 (STL.News) As a locally owned bar and restaurant in the heart of historic Soulard, 1860’s is are proud to offer a wide variety of locally brewed beer, from the long-time neighbor Anheuser-Busch to the fast-growing Four Hands Brewery around the corner.   There are many choices year-round, as well as seasonal types … Continue reading 1860 Saloon, Game Room & Hardshell Café shares the metropolitan area’s love of the vast selection of locally brewed beer

Big Changes Underway for Alpha Brewing Co.

Alpha Brewing on the Move, Collaborating with Plantain Girl St. Louis, MO/December 2, 2017 (STL.News) – Big changes are in the works for a downtown St. Louis-based craft brewer.  Alpha Brewing Company is closing its downtown brewery at the end of this month (December 2017) ahead of their move to Tower Grove South.  The new … Continue reading Big Changes Underway for Alpha Brewing Co.

Another Delay for Belleville’s Hofbräuhaus-St. Louis

Newest Hofbräuhaus Opening Pushed Back to 2018 Belleville, IL/November 24, 2017 (STL.News) – Residents across the St. Louis metro area have been waiting all year for the long-promised Hofbräuhaus-St. Louis to open in Belleville. Motorists have watched for the past two years as the enormous white building was erected on a parcel of land across … Continue reading Another Delay for Belleville’s Hofbräuhaus-St. Louis

Side Project Named to Forbes’ Top 15 Craft Breweries in U.S.

National Acclaim for Side Project Brewing in Maplewood Maplewood, MO/November 23, 2017 (STL.News) – There’s nothing new about making a beer run.  It’s a time-honored tradition among beer lovers. Taking a “beer-cation” is another matter.  Apparently planning a vacation around visiting small and independent craft breweries has become a thing.  According to the Brewers Association … Continue reading Side Project Named to Forbes’ Top 15 Craft Breweries in U.S.

St. Louis Brewers Guild Halloween Party

“Monster” Beer Bash Returns to Lafayette Square St. Louis, MO/October 27, 2017 (STLRestaurant.News) – Halloween is one of the most popular holidays of the year in America. According to a 2017 Statista survey 61-percent of Americans plan to participate in Halloween celebrations this year—and we’ll spend more than $9 billion over the Halloween season. That’s … Continue reading St. Louis Brewers Guild Halloween Party

New Local Craft Brewer 1st in US to Focus on NA Beer

Wellbeing Brewing Co. is Crafting Non-Alcoholic Beer St. Louis, MO/October 14, 2017 (STLRestaurant.News) – Beer making has a long history in St. Louis.  Some of the biggest labels in the world originated in the Gateway City.  Maybe it’s our largely German heritage; maybe it’s because it goes so well with barbecue and baseball, but beer … Continue reading New Local Craft Brewer 1st in US to Focus on NA Beer

Growth at St. Louis Hop Shop Means Bigger Digs

Craft Beer Seller, St. Louis Hop Shop Now Open in New Store St. Louis, MO/October 14, 2017 (STLRestaurant.News) – The southwest corner of Cherokee Street and Jefferson Avenue in South St. Louis has been many things over the years.  Several shops and businesses have occupied the corner space, including, at different times, a record store … Continue reading Growth at St. Louis Hop Shop Means Bigger Digs

5th Annual Brew in the Lou Returns to Francis Park

Brew in the Lou Showcasing Local Beer and Spirits St. Louis, MO/October 1, 2017 (STLRestaurant.News) – It began as a simple fundraiser for the Lutheran Elementary School Association (LESA), but Brew in the Lou has grown into an annual festival celebrating locally produced beer, wine, and spirits.  Now in its fifth year, the festival is … Continue reading 5th Annual Brew in the Lou Returns to Francis Park

Cemetery Beer Barons Tour Offers Taste of Local History and Beer

Tickets Available for Bellefontaine Cemetery’s 6th Annual Beer Barons Tour St. Louis, MO/September 10, 2017 (STLRestaurant.News) – In St. Louis, we celebrate beer and our beermaking heritage in many ways.  There are beer bars, brewhouses, tap rooms, brewery tours, and home brewing groups.  We love beer in cans, in bottles, on tap and in growlers. … Continue reading Cemetery Beer Barons Tour Offers Taste of Local History and Beer

3rd Annual Clayton Craft on Tap Pushed Back to September

September Tasting Event Bringing Craft Brewers to Clayton Clayton, MO/August 7, 2017 (STLRestaurant.News) – There are festivals and dining events all year long across the St. Louis area.  One of the newer celebrations of the area’s burgeoning craft brewing scene is the Clayton Craft on Tap event.  Now in its third year, the event brings … Continue reading 3rd Annual Clayton Craft on Tap Pushed Back to September

St. Peters’ First Craft Brewery Now Open – Third Wheel Brewing

Third Wheel Brewing is Making Fresh Beer in St. Peters ST. PETERS, MO/June 8, 2017 (STLRestaurant.News) – As major breweries become more global, more and more local breweries are starting up.  St. Peters just got its first craft brewery this week.  Third Wheel Brewing at 4008 North Service Road (the I-70 N Outer Rd at … Continue reading St. Peters’ First Craft Brewery Now Open – Third Wheel Brewing

Steampunk Brew Works is Creating Beer Inside Brewers’ Shop

Town & Country’s First Brewery is Steampunk Brew Works St. Louis, MO/May 30, 2017 (STLRestaurant.News) Steampunk Brew Works – Beer brewing is as much a part of St. Louis history as the Old Court House.  The city has been home to scores of breweries, and thousands of homebrewers over the past 250 years.  There are … Continue reading Steampunk Brew Works is Creating Beer Inside Brewers’ Shop

MOJO Craft Beer & Music Festival Coming to Jefferson Barracks

Local Band & Brewers Team Up for MOJO Craft Beer & Music Fest St. Louis, MO/May 27, 2017 (STLRestaurant.News) – Nothing freshens up the dog days of summer in St. Louis like a full day of fresh beer and fresh music in the park.  It’s with that in mind that the first every MOJO Craft … Continue reading MOJO Craft Beer & Music Festival Coming to Jefferson Barracks

Rapper Chingy Stars In New Kraftig Commercial

ST. LOUIS, MO/May 24, 2017 (STL.News) Rapper Chingy is being featured in a new online commercial for Kraftig Lager and Kraftig Light.

The online video is part of a new digital marketing initiative for Kräftig and Kräftig Light.  It coincides with the St. Louis-based company’s recent rebranding campaign and packaging redesign.

“It is a salute to Kräftig consumers, recognizing the challenges they face and the hard work they deliver”, said William K. “Billy” Busch, president and CEO of the William K. Brewing Company.

In a low, cool voice, Chingy, whose real name is Howard Bailey Jr. and is a St. Louis native, tells viewers to “Take a risk to create your own legacy,” a reflection of his career as a successful international performer.  “Never forget what made you choose your journey. Get back to your roots.  Get back to what drives you.  Get back to what makes you … you.”

“Get back to beer,” he states in the closing seconds.

“This spot also reflects the fierce independence of our brand and that of our consumers,” Busch said.  “We want to salute their commitment to achieving their personal and professional goals, and encourage them to focus on what drives them to be happy and successful.”

The 30 second spot was produced by Think Tank Public Relations and Marketing of St. Louis.  It was shot at a pub along the St. Louis riverfront’s Laclede’s Landing.

Busch said the historic backdrop of Laclede’s Landing also salutes St. Louis’s regional tradition and is a tribute to his company’s beer-brewing family heritage.

The ‘Get Back to What Makes You You’ video is now available for viewing online at the Kräftig Facebook, Instagram, Vimeo and YouTube sites, and the company’s website.  It is being driven via the company’s social channels.

Last month, the William K. Brewing Company launched its re-branding campaign.  At that time, the company unveiled new Kräftig and Kräftig Light labels for its 12-ounce bottles, new designs on its 12 and 24 ounce cans, and new secondary packaging, which Busch said “reflects the quality and great taste of our American-made, purity-brewed lager beers.”

The new colors, which are principally gold and silver, pays tribute to the brand’s multiple industry awards.

Schlafly Beer To Commemorate Solar Eclipse

ST. LOUIS, MO/May 14, 2017 (STLRestaurant.News) Schlafly Beer – A St. Louis brewing company is joining in the excitement of the much anticipated total solar eclipse this summer. Schlafly Beer has announced plans to commemorate this summer’s solar eclipse with a special Path of Totality pack for its Helles-style lager.  Beginning in June, consumers can purchase the … Continue reading Schlafly Beer To Commemorate Solar Eclipse

Alpha Brewing Co. Announces Second Location in Tower Grove South This Fall

Tower Grove South Gets Alpha Brewing Co. ST. LOUIS, MO/May 6, 2017 (STLRestaurant.News) Beer aficionados were thrilled when in April of 2013 Alpha Brewing Co. made its home at 1409 Washington Avenue in Downtown St. Louis. Owner/Head Brewer, Derrick Langeneckert, made the decision to open the brewery and tasting room because of his love of … Continue reading Alpha Brewing Co. Announces Second Location in Tower Grove South This Fall

William K Busch Brewing Company Wins Another Award

ST. LOUIS, MO/May 4, 2017 (STL.News) The William K. Busch Brewing Company is once again being recognized. The St. Louis-based brewer has been awarded a Bronze Medal in the 2017 Los Angeles International Commercial Beer Competition for its Kraftig Light brand.  This marks the brewer’s 32nd medal given to Kräftig and Kräftig Light over the … Continue reading William K Busch Brewing Company Wins Another Award

St Louis Microfest Brings Food, Fun & Lots of Beer to Forest Park

22nd Annual Beer Tasting to Benefit Lift for Life Gym – St Louis Microfest St. Louis, MO/April 27, 2017 (STLRestaurant.News) St Louis Microfest – It’s that season again! No, not spring—beer tasting season!  Time once again for one of St. Louis’ best beer festivals of the year, the 22nd Annual St. Louis Microfest.  The Gateway … Continue reading St Louis Microfest Brings Food, Fun & Lots of Beer to Forest Park

Starbucks and Anheuser-Busch Brewing Up Partnership

Two Powerhouses, Starbucks & Anheuser-Busch Joining Forces ST. LOUIS, MO/April 17, 2017 (STLRestaurant.News) Two of the world’s largest beverage powerhouses, Anheuser-Busch and Starbucks, are teaming up on a new line of nonalcoholic, bottled Teavana tea drinks to capitalize on the rapidly growing tea sector.  Premium bottled tea is the fastest growing segment in the Ready-to-Drink … Continue reading Starbucks and Anheuser-Busch Brewing Up Partnership

Urban Chestnut Brewing Co. Ranks Second-Best Wheat Beer Out of 59 Best Wheat Beer/Hefeweizens

Paste Magazine Names Urban Chestnut Brewing Co. Ranks Second-Best Wheat Beer ST. LOUIS, MO/April 15, 2017 (STLRestaurant.News) There’s no denying that St. Louis is one of the great beer brewing cities of the world.  Well now, according to Paste Magazine, Urban Chestnut Brewing Co. which is the third-largest brewery in St. Louis has the second-best … Continue reading Urban Chestnut Brewing Co. Ranks Second-Best Wheat Beer Out of 59 Best Wheat Beer/Hefeweizens

Rebranding Campaign Launched For Kräftig/ Kräftig Light

ST. LOUIS, MO/April 3, 2017 (STL.News) Kräftig and Kräftig Light have a new look. On Monday, the William K. Busch Brewing Company announced the launch of its re-branding campaign.  Billy Busch, president and CEO of the William K. Busch Brewing Company, said the idea came from two of his children. “My kids said to me we … Continue reading Rebranding Campaign Launched For Kräftig/ Kräftig Light

Two Plumbers Offers Craft Beer & Video Games in St. Charles

St. Charles’ Two Plumbers Brewery + Arcade Now Open St. Charles, MO/March 27, 2017 (STLRestaurant.News) – St. Charles County has a brand new way to play.  Two Plumbers Brewery + Arcade at 2236 First Capitol Drive opened for business on March 18th.  It’s one of just a handful of establishments nationwide to combine the arcade … Continue reading Two Plumbers Offers Craft Beer & Video Games in St. Charles

Anheuser-Busch Wins Lime-A-Rita Debate

Court Rules Anheuser-Busch Bud Light Lime-A-Rita Light’ Enough ST. LOUIS, MO/March 24, 2017 (STL.News) The fight over whether Anheuser-Busch’s Lime-A-Rita has fewer calories than a regular beer by the Bud Light label on the Lime-A-Rita packaging is over.  A California circuit court recently avowed the dismissal of the lawsuit that alleged Bud Light’s Lime-A-Rita was … Continue reading Anheuser-Busch Wins Lime-A-Rita Debate

Self-Serve Beer & Wine Bar Coming to Maplewood

New Maplewood Bar Will Let Customers Work the Taps – Self-Serve Beer & Wine Bar Maplewood, MO/ (STLRestaurant.News) – Maplewood has been an incubator for new food and dining concepts in the St. Louis area.  So it’s really not surprising that Ryan and Lindsay Reel chose the inner ring suburb to debut their new beer … Continue reading Self-Serve Beer & Wine Bar Coming to Maplewood

St. Louis’ Top 10 Craft Brewpubs

The Best Craft Brewpubs in St. Louis St. Louis, MO/March 3, 2017 (STLRestaurant.News) – St. Louis is a beer town.  We’ve been making and drinking beer since the founding of the city.  Beer making is a part of our community history, and beer drinking is part of our local culture.  So when the microbreweries began … Continue reading St. Louis’ Top 10 Craft Brewpubs

21st Street Brewers Bar Honors St. Louis Beer Heritage

Craft Beer Underground at 21st Street Brewers Bar St. Louis, MO/February 15, 2017 (STLRestaurant.News) 21st Street Brewers Bar – St. Louis has a rich beer making history.  It dates back to the the city’s earliest days, with the first production brewery operating as early as 1810.  The first craft brewers were making beer and selling … Continue reading 21st Street Brewers Bar Honors St. Louis Beer Heritage

Nine Years of Beer & Counting – Centennial Beer Festival

2017 Centennial Beer Festival ST. LOUIS, MO/February 10, 2017 (STLRestaurant.News) Centennial Beer Festival – Nine years ago the Centennial Beer Festival was born and all these years later, it is still going stronger than ever.  It has grown into one of the most all-encompassing and largest indoor beer festival in St. Louis. The festival is … Continue reading Nine Years of Beer & Counting – Centennial Beer Festival