Advertisers

Here’s a look at the best and the worst Super Bowl ads

NEW YORK  /February 4, 2018 (AP)(STL.News) —  During advertising’s biggest showcase, tame humor and messages about social causes ruled the day. Slapstick humor, sexual innuendo and chest thumping patriotic messages were, for the most part, nowhere in sight. After a divisive year, advertisers during the Big Game worked overtime to win over audiences with messages … Continue reading Here’s a look at the best and the worst Super Bowl ads

Google helps advertisers track spending in physical stores

SAN FRANCISCO/May 23, 2017 (AP)(STL.News) — Google already monitors online shopping — and now it’s keeping an eye on physical stores to try to sell more digital advertising. The internet company said Tuesday that a new tool will track how much money people spend in merchants’ brick-and-mortar stores after clicking on their digital ads. The … Continue reading Google helps advertisers track spending in physical stores