DALLAS/ APRIL 29, 2019 (STL.News)
Robinson Creative Inc. wins Gold Hermes Creative Awards for two Waypoint Residential national branding campaigns. The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and emerging technologies. The awards are administered by the Association of Marketing and Communication Professionals. The Hermes Awards has over 300 categories, and entrants are from across the globe.
Waypoint’s Texas regional brand, Estraya wins gold for its total campaign which includes naming, brand theme, print collateral, identity, signage and marketing. The national campaign for Volaris also wins a gold award for its complete brand. This encompasses naming, brand theme, print collateral, identity, signage and marketing, as well as web programming and design. Both brands feature market-rate multifamily communities. Estraya has introduced two Texas communities with several yet to hit the market. Volaris began this year by opening two new properties in the Tampa and Sarasota, Florida, area, with other locations in process.
“This is a dynamic combination of an expert creative staff working closely with an engaged client,” states Ben Robinson, President. “It is a direct confirmation of our efforts in establishing a creative approach, distinctive national brands and impressive integration of product.”
Waypoint Residential offers a quality multifamily product with diverse amenities and attractive interior units. Properties are located outside growing metropolitan areas currently in the southeast and southwest United States.
Robinson Creative most recently won Davey and Communicator awards for other campaigns including the retro-inspired The Davis SoCo multifamily renovation in Austin and Azure in San Antonio. Robinson Creative is also honored to receive Best Innovative Design Studio by the Small Cap Awards and experienced its 20-year anniversary in 2018.
About Robinson Creative Inc.
Robinson Creative Inc. (“RC”) is an award-winning creative design firm specializing in multifamily and real estate branding with complete integration. An expanding presence throughout the United States, RC’s main office is located in the Dallas metroplex with two additional satellite offices. RC’s 20-year plus history encompasses a variety of clients and services.
About Waypoint Residential
Waypoint Residential, LLC (“Waypoint”) is a vertically integrated real estate investment firm specializing in rental housing. With six offices nationwide, the company acquires and develops conventional multifamily, student housing and senior housing properties throughout the United States. Founded in 2011, Waypoint’s real estate investment activity totals approximately $3.0 billion across more than 22,000 units.
About Hermes Creative Awards
Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (http://www.hermesawards.com).The AMCP have coordinated and judged the awards for more than 20 years. Entrants contend for Platinum and Gold statuettes – wings from the mythological Hermes’ cap and sandals, elegantly etched to evoke the shape of the letter H.