GRANTS PASS, Ore./ July 12, 2018 (STL.News)
Rentec Direct, an industry leader in property management software solutions, was named a finalist in the global Content Marketing Awards program. The company’s inaugural issue of “The Property Pro: Coffee Break” magazine, which covers trends and tools for property managers and landlords, was named as a finalist in the “Technology Publication” category. The 28-page document, which was produced in both print and online, guides clients through all the features of Rentec Direct products and services.
“We have a wealth of information to share with our clients, and the property management community as a whole, that can help them be more efficient and effective at their jobs,” said Kaycee Miller, marketing director for Rentec Direct. “Our content marketing strategy is meant to do just that, and our new Property Pro magazine brought all these goals together beautifully. We wrote, designed and produced this piece in-house and it represents our first full-length publication. Kudos to our whole team for this international recognition!”
The Property Pro magazine was selected as a finalist in part due to its success in achieving its main goals of informing current Rentec Direct clients of new or updated software features and serving as a client retention strategy. It serves as the media source to inform clients in more depth about the robust tech tools available within the software. The addition of a full-length publication to the content marketing mix of email, blog, social and more resulting in a 5 percent increase in client retention in just three months.
The 2018 Content Marketing Awards accepted entries in 92 categories, which were judged by an esteemed panel of 75 judges who spent countless hours reviewing and analyzing each application. As the most competitive year to date, the awards program received submissions from brands and agencies around the globe who are leading the content marketing industry.
About Rentec Direct
Rentec Direct offers industry leading property management software and tenant screening solutions for real estate professionals. Features include online rent payments, tenant and owner portals, the industry’s largest vacancy listing syndication network, full property, tenant, and owner accounting, 1099-MISC reporting, QuickBooks™ Sync and more. Rentec Direct received three gold-level 2018 American Business Awards, was named to the 2017 Inc 5000 List of Fastest-Growing Private Companies and the 2017 Entreprenuer360 list for Best Entrepreneurial Companies in America. http://www.rentecdirect.com
About The Content Marketing Awards
The Content Marketing Awards are presented and owned by the Content Marketing Institute, a UBM company, to recognize and award the best content marketing projects, agencies and marketers in the industry each year. The 2018 Content Marketing Awards include 92 categories recognizing all aspects of content marketing, from strategy to distribution, from design to editorial. The Content Marketing Awards is the largest international content marketing awards program.