ST. LOUIS, MO/May 24, 2017 (STL.News) Rapper Chingy is being featured in a new online commercial for Kraftig Lager and Kraftig Light.
The online video is part of a new digital marketing initiative for Kräftig and Kräftig Light. It coincides with the St. Louis-based company’s recent rebranding campaign and packaging redesign.
“It is a salute to Kräftig consumers, recognizing the challenges they face and the hard work they deliver”, said William K. “Billy” Busch, president and CEO of the William K. Brewing Company.
In a low, cool voice, Chingy, whose real name is Howard Bailey Jr. and is a St. Louis native, tells viewers to “Take a risk to create your own legacy,” a reflection of his career as a successful international performer. “Never forget what made you choose your journey. Get back to your roots. Get back to what drives you. Get back to what makes you … you.”
“Get back to beer,” he states in the closing seconds.
“This spot also reflects the fierce independence of our brand and that of our consumers,” Busch said. “We want to salute their commitment to achieving their personal and professional goals, and encourage them to focus on what drives them to be happy and successful.”
The 30 second spot was produced by Think Tank Public Relations and Marketing of St. Louis. It was shot at a pub along the St. Louis riverfront’s Laclede’s Landing.
Busch said the historic backdrop of Laclede’s Landing also salutes St. Louis’s regional tradition and is a tribute to his company’s beer-brewing family heritage.
The ‘Get Back to What Makes You You’ video is now available for viewing online at the Kräftig Facebook, Instagram, Vimeo and YouTube sites, and the company’s website. It is being driven via the company’s social channels.
Last month, the William K. Brewing Company launched its re-branding campaign. At that time, the company unveiled new Kräftig and Kräftig Light labels for its 12-ounce bottles, new designs on its 12 and 24 ounce cans, and new secondary packaging, which Busch said “reflects the quality and great taste of our American-made, purity-brewed lager beers.”
The new colors, which are principally gold and silver, pays tribute to the brand’s multiple industry awards.