Nutritional Labels


A-B on Board with Consumer Transparency – Nutritional Labels

ST. LOUIS, MO: (STLRestaurant.News) – Today, we are living in a more health conscious world and consumers are increasingly interested in learning additional information about the products they buy.  According to a recent Nielsen survey, 72% of all beer drinkers think it’s important to read nutritional labels when purchasing food and beverages.  Currently, most beer labels offer little information beyond a product’s alcohol by volume.

Most modern brews include lots of artificial colors, flavors, sweeteners and preservatives.  For years, light beers have been the only ones to include calorie information.  And even though, die hard beer drinkers are willing to indulge in the mostly negative “nutrition” provided by their favorite adult beverage, many would still prefer to think they were made of all-natural ingredients.  They’d at least like to know precisely what’s in that bottle or can.

In 2013, the Federal Alcohol and Tobacco Tax and Trade Bureau, which regulate beer labels, declared that optional labeling of alcohol content and “serving fact” statements would be permitted, but not mandatory.  This left consumer information notoriously vague.  But that’s about to change.  The Beer Institute, an industry trade group, recently announced voluntary changes to packaging that includes nutrition information and listed ingredients.  The plan, called the “Voluntary Disclosure Initiative,” is expected to result in participating brewers now listing calories, carbohydrates, protein, and fat information on all their products.  This will help empower consumers when making decisions regarding their beer beverage of choice.

Among the organizations on board with the initiative are Anheuser-Busch, MillerCoors, HeinekenUSA, Constellation Brands, North American Breweries, and Craft Brew Alliance. Together, the six combined make up 81 percent of the United States market.  A-B says they have voluntarily provided information on many of their beers sold domestically on the website, including Budweiser and Bud Light, since December 2012.  The Beer Institute hopes to have all participating brewers in compliance by the end of 2020.  Consumers should begin to see the impact immediately.