New Year Promises Mixed Blessings for U.S. Wedding Industry

(STL.News) Those in the know are predicting 2022 to be the greatest year for weddings in more than forty years.  This is largely due to the fact that the industry has finally started to bounce back after the disruption caused by the Covid-19 pandemic during 2020 and 2021.  In a recent interview, Vanessa Vierra, owner of Vanessa Noel Events, a California-based destination firm, said: “The past two years have been incredibly challenging for the wedding industry.  We went from a drought to trying to drink out of a fire hose in terms of volume and demand.”  Now, with the country once again trying to stay afloat amidst a variant, the industry is preparing for a busy year that is going to test the adaptability of couples and vendors considerably.

Supply Chain Shortages Will Persist for a While

Although some areas in the country are more affected than others, supply chain shortages will continue to plague the industry this year.  Due to the direct impact of the pandemic as well as the increased demand for everything from venues and flowers to catering and entertainment, wedding planners and their clients may find themselves with a much narrower selection of items and services to choose from.  Thankfully, the jewelry industry is seemingly not experiencing the same shortages and couples can indulge in the latest engagement and wedding ring trends to their heart’s content.  Solitaire and pavé pieces had topped the best-selling list last year and are expected to be in very high demand this year as well.

Prices May Increase

When there are supply chain shortages, prices are likely to increase as well.  According to Jove Meyer, an NYC-based wedding planner, there is no way around paying more for a wedding in 2022. If a couple’s budget is not flexible, their requirements for the day which includes their venue hire, dress, food, and DJ, will have to be.  Even wedding planners are upping their fees as they are forced to build contingency plans into their service offering due to the unpredictability of the pandemic and the economy.  Vierra added this, stating: “We’re used to weather back-ups, but now we have back-up plans for changing government regulations—we have created processes for multiple date changes, implemented protocols for vaccination checks, rapid testing, or both, and stayed in tune with shortages and supply chain delays to anticipate ways to present alternatives.”

Getting Married May be Easier than Ever

While the world may have come face to face with many challenges in recent times, the shift that took place in terms of planning and executing a wedding may prove to be beneficial as well.  Couples across the country have started to take a closer look at various wedding traditions as well as the timeline of their wedding day. Smaller, more budget-friendly weddings have skyrocketed in popularity over the past two years and are predicted to once again be a hot trend this year.  Many couples will veer completely away from having a ceremony altogether, instead opting to elope or have a civil ceremony with only the required witnesses present.

An exciting year lies ahead for the wedding industry.  While there may still be some obstacles to overcome, there are also many great developments to look forward to.