Mountain View, California (STLNews) – Google is giving the Show-Me-State an economic boost. Google announced on Monday that 16,000 Missouri businesses, publishers and nonprofits used Google search and advertising tools to connect with the people and communities they serve, generating $2.98 billion in economic activity. By using Google products businesses increased their online presence and were able to grow, bringing more money and jobs into the local economy. This is the 10th year Google has released its Economic Impact Report.
A recent national study by Deloitte found that over 80% of small businesses surveyed are not fully using online digital tools. The same report determined the following:
Digital small businesses are nearly three times as likely to have created new jobs in the last year.
Digital small businesses are seeing four times higher revenue growth
Digital small businesses are almost three times as likely to reach more customers via increased calls, leads and sales inquiries
Digital small businesses are three times as likely to have exported a product or service
“For small businesses across the U.S., the web is the most powerful tool to attract new customers and retain existing ones,” said Mary Ellen Coe, President of Google Customer Solutions. “Last year, our search and advertising tools helped generate billions of dollars in economic activity for millions of businesses – helping to create a lasting impact on local communities. And we look forward to working with Missouri business, nonprofits and publishers to help their businesses grow.”
Google’s Missouri Economic Impact Report detailed how Armini’s, a home and recreation furnishing company in St. Louis, used digital tools to increase their online presence and reach customers. Amini’s runs targeted ads across Google’s Search and Display networks and uses Google Analytics to optimize its campaigns on the fly. Amini’s recently implemented Google’s conversion tracking and saw a 40% increase in leads and a 620% increase in location requests in six months.
To support more small businesses, Google launched its Grow with Google initiative to help create economic opportunity for Americans. Drawing on Google’s history of building products, platforms, and services that help people and businesses grow, the initiative aims to give Americans access to the best of Google’s training and tools to grow their skills, careers, and businesses. More about these resources are available at grow.google.