St. Louis Gets First Taste of Long John Silver’s Fried Twinkie – a Sweet Summer Treat
St. Louis, MO/June 15, 2017 (STLRestaurant.News) Sweet Summer Treat – Just when you thought summer couldn’t get any sweeter, St. Louis is getting a special treat at local Long John Silver’s restaurants—Deep Fried Twinkies! Last spring, as part of a test marketing trial period, Long John Silver’s introduced America’s favorite yellow sponge cake in its best form, lightly battered and deep fried! Only two cities were selected as test markets, and ours was one of them!
Right now, Deep Fried Twinkies are on a limited run. The golden, fried cakes are available for 99 cents at select Long John Silver’s restaurants in St. Louis and Pittsburgh until July 23rd. The tasty morsels are also the included dessert with the new Fisherman’s Feast meal, again only until July 23. Long John Silver’s Vice President of Brand Marketing Katie Rooprai calls the new dessert offering a terrific addition to Long John Silver’s “crave-able” menu. “We know from decades of experience that people crave our food. They will pass several other restaurants to satisfy their Long John Silver’s craving,” she said. “We think the Deep Fried Twinkie will be the perfect sweet ending for those making the trip.”
Never had a Deep Fried Twinkie? Curious diners in St. Louis will get the chance to sample these golden treats. On June 21, all guests at select Long John Silver’s will receive a free Deep Fried Twinkie. According to Long John Silver’s, there will be a one-Twinkie-per-guest limit, but no other purchases are required to receive the free treat. The seafood chain expects to launch Deep Fried Twinkies to customers nationwide in the coming months.
Founded in 1969, Long John Silver’s began in Lexington, Kentucky after founder Jim Patterson took a trip to the New England coast, experienced the unique battered, fried fish filets he found in Cape Cod. Patterson was inspired to share it with his Kentucky neighbors by opening a restaurant. Now, Long John Silver’s is the largest quick-service seafood chain in the country, with nearly 1,000 franchised and company-owned restaurants nationwide, and nine in the St. Louis area.