BOCA RATON, FLA./ MAY 14, 2019 (STL.News)
Listingly, the nation’s first Virtual Realtor service, is using technology to create a transparent marketplace that is challenging the very existence of big-box brokerage firms like Coldwell Banker, RE/MAX and Century 21.
“Every idea starts with a problem. Ours was simple: Realtors are too expensive. We were homeowner’s trying to sell our house and were stuck having to choose between selling FSBO or with an expensive Realtor. Given that the Realtor’s MLS is where most homes get sold, we had no choice.” says Michael Talkow, Esq., Co-Founder and CEO of Listingly.
The rest of us had similar experiences, and we were amazed that in an era where technology can accomplish more than our grandparents could ever have imagined, there was no better option that didn’t leave our wallets bare.
WHERE WERE THE OPTIONS?
It turns out there was a simple explanation. Realtor’s dominate the MLS as a monopoly to keep commissions artificially high while reaping huge profits from home sellers who have no other options.
For all practical purposes, traditional Realtors are puppet-masters, controlling the largest transactions most Americans will ever participate in.
According to Harvard Business School,
“The incentives in a home sale transaction are thoroughly misaligned, particularly for the seller. A seller, looking to maximize the value generated from the sale of their home, only keeps 94% of the home’s value with the realtor companies – keeping 6%, on average.”
“What this means is that the seller’s realtor secures the majority of their value upon executing a binding listing agreement. By contractually limiting a seller’s influence on the process, a Traditional Realtor can use their leverage in the process to pressure sellers to execute a suboptimal contract with a buyer. Further, if there are issues with the execution of the transaction, most standard real estate contracts absolve the realtor for any liability. Listing agents are paid to essentially draw up standard contracts.”
“Home owners, and investors, are losing billions of dollars each year to traditional Realtors.”
POWER TO THE PEOPLE.
But hope is on the way; Listingly is using technology to loosen listing agents’ iron grip on the system, remaking real estate with simplicity, transparency & genuine human goodness – in the process generating billions in savings for the American home sellers.
Listingly helps home-owners sell without a traditional Realtor for just $9/month.
For just $9/month, home-owners can expect: Property Comps, the Realtor’s MLS, Realtor Forms & Contracts, plus global exposure on Zillow, Trulia, Redfin, Realtor.com & 100’s more. Zero Pressure.
Listingly even provides the “For Sale” sign.
By creating task-specific algorithms and perfecting tools that work seamlessly with MLS and title providers, Listingly developed an automation platform that streamlines 80 percent of a traditional Realtor’s tasks, enabling Listingly to operate at a pace that is five times faster than traditional Realtor brokerages.
NEED A LITTLE HELP?
For home sellers who need a little help, Listingly even puts Licensed Experts at their fingertips. Listingly clients can do as little or as much as they want on their own. But take comfort knowing that a supremely talented Listingly Team will step in whenever they need them, for just $69/half-hour.
“Our goal is to make selling your home simple, effortless, and affordable for everyone. Automation allows us to do just that. It empowers our Expert Team to be more efficient in their work, which allows us to create the most affordable service possible.”
THERE’S NOTHING COMPLICATED ABOUT IT.
Honored among the fastest growing technology companies remaking real estate, Listingly saw 4,373% revenue growth in 2018. Listingly founder Michael Talkow, Esq., attributes the growth to Listingly leaving clients happy, feeling-good, and with money in their pockets.
Since launching, Listingly has raised $2.5 million in funding and for the past two years has been among the top 10 fastest growing real estate technology companies in North America.