Frida’s – St. Louis, MO

Frida’s Makes Healthy Eating an Easy Choice

No Sugar, No Butter, No Bull, Tastes Great – Frida’s!

University City, MO/December 29, 2019 (STLRestaurant.News) – Every New Year it seems most of us resolve to lose weight, eat better, get more exercise and just take better care of ourselves.  For most of us that lasts about five minutes—until we get hungry.  How about a burger and beer?  Don’t despair!  You can eat out, have a great meal, and keep moving forward with those self-improvement plans.  Keeping your resolution is easier if you choose the right restaurant.  That’s where Frida’s at 622 North and South Road in University City comes in.  Natasha Kwan opened the vegetarian restaurant in 2012, naming it after her cat Frida.  Even after partnering with Rick Roloff, if you check their Facebook Page, Frida (the cat) is still listed as the General Manager.

Frida's, Unversity City, MO
Frida’s, University City, MO

Inside the stylish, white dining room, you’ll see elements of Frida’s influence in the décor.  Colorful cats peek out at you from various nooks and crannies.  It’s apropos of the playfulness of restaurant’s menu too. This is a fun place to eat.

Frida’s bills itself as a “full-service healthy lifestyle restaurant.”  That’s a good description since they make the kind of food you’ll want to eat every day, even if you don’t usually like “healthy” food.  They specialize in working around whatever your dietary restrictions might be, whether it’s gluten, dairy, soy, oil, or calories you need to avoid.

Their vegetarian menu goes way beyond the brown rice and steamed broccoli that many carnivores envision.  Sure, you’ll find vegan classics like hummus and edamame, but you’ll also find simple, familiar combinations like the tasty Buffalo Chicken Bruschetta.  It’s a spicy vegetarian chicken, charred tomato, and bleu cheese cabbage slaw piled on toasty crostini.  They also make tacos!  Theirs are gluten and soy free, made with Sunflower taco meat and a brown rice tortilla but they’re topped with everything you’d expect: cheddar jack, red onion, scallions, avocado, tomato, romaine lettuce, pico de gallo, and sour cream.  They even add crimini mushrooms for good measure. You really won’t miss the meat.

They do some terrific combinations like Buffalo Cauliflower, Beet-Feta (with caramelized onions and Granny Smith apple), classic Margherita, and a Loaded Taco Pizza.  But you can also choose your own toppings from a list of classic ingredients like mushroom, onion, peppers and fresh mozzarella.  Or get creative with choices like jalapeno, sauerkraut, bleu cheese, and IL pasture eggs!

But you wanted a burger and beer without wrecking your diet, right?  Then this is definitely your place.  Start with their Signature Frida Burger.  This award winner is a quarter-pound vegetarian burger topped with tahini-chipotle slaw and tomato on a fresh, locally made bun. (All of their breads come from Companion, Black Bear and Sweet Picks bakeries.)  If you want something more traditional, then opt for the American Freedom Burger with cheddar, tomato, pickles, onion, their sugarless house-made ketchup, mustard, and that killer tahini-chipotle slaw.  Or go earthier with a California Mushroom-Swiss Burger or the Bleed Blue Burger made with real bleu cheese and sweet balsamic onions!

Wash that juicy burger down with a cold brew.  You’ll find some familiar favorites from the likes of Blue Moon, Fat Tire, Urban Chestnut, Citradelic, and Kona.  Hey, beer’s vegan.  The Widmer Brothers Hefeweizen Omission Pale Ale and the IL Apple Knocker Hard Cider are even gluten free!

Frida’s also has a small, but nice selection of wines from California, Oregon, France and Italy.  They also make their own Sangrias in inventive varieties like Pineapple-Jalapeño, Vanilla-Apricot, Raspberry-Honey Lime, and a Skinny Red Sangria.  Hey wine and fruit juice are also vegan!

Frida’s is closed on Sundays.  They’re open Mondays from 10:30 a.m. to 3 p.m. and Tuesday – Saturday from 10:30 a.m. to 9 p.m.  They’re closing at 4 p.m. on New Year’s Eve.  Reservations are recommended for parties of five or more.

Frida’s really is the kind of place where you can indulge your appetite, and still feel good about your choices.  So maybe this year that resolution to take better care of yourself will stick.

Contact Information:

Owners: Natasha Kwan and Rick Roloff
622 North and South Road
University City, MO 63130
Phone: (314) 727-6500


Picture courtesy of Frida’s website – picture in body of article courtesy of Missouri Business Alert


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