Fast-Casual Pizza Chain MOD Pizza Raises $33 Million to Fuel Growth

MOD Pizza Is Proof That It Doesn’t Take a Big Corporation to Build a Great Restaurant Concept

St. Louis, MO (STL.News) –It’s really nice to hear about a super successful business built from the bottom up, not by a big corporation, but by a husband and wife team. Scott and Ally Svenson started their business, MOD Super-Fast Pizza Holdings LLC in their native Seattle, Washington in 2008.  The fast casual pizza restaurant chain based in the United States now has 300 stores in the U.S. and the United Kingdom.

The couple is celebrating the 10th year anniversary of their popular business with fantastic news.  They recently raised $33 million dollars in equity capital and secured an additional $40 million of credit to expand their pizza chain.  This now brings the company’s total equity capital raised to more than $185 million.

This latest funding will allow for a boost in the chains presence in existing U.S. markets and in the U.K. Last year alone, the company was able to open 110 stores, both company-owned and franchised in seven new states.  With the recent opening of its 300th system-wide location, MOD continues to take the lead in the fast casual pizza section.

As with most fast-casual dining establishments, Mod doesn’t offer full table service but they do place a great deal of emphasis on higher quality food, This means using fewer frozen and processed ingredients than many of your typical fast-food restaurants.

The Svenson’s came up with a concept that really clicked…put the customer in the driver’s seat.  The chain allows customers to build their own pizzas and charges the same price regardless of the number of toppings.  That theory along with the “made on demand” and “ready in just minutes” has made for a winning combination.

Motivated by their own quest to find quick, affordable, healthy restaurant options for their growing family, they began to question if perhaps there was a better way of resolving their pizza ordering dilemma.  What they came up with was a business model where everyone can get exactly what they want, made fresh on demand for a reasonably low price.

Besides providing high quality, inexpensive, quickly prepared food, the couple stayed tuned into something very special, something that is sadly missing with many large corporations.  They remained true to themselves and their values.  They wanted MOD to be a platform for doing good.  They call it “Spreading MODness,” with the idea that if you take care of your employees, they’ll take care of you, and the business will take care of itself.

They compensate their employees with above-industry pay and offer them benefits.  They also hire workers with special needs and give back through charity work.  Their annual “Spreading MODness” last November consisted of MOD, along with its franchisees, donating more than $364,000 to Generosity Feeds.  With that money, MOD and Generosity Feeds will host 40 meal-packing events across the country with the goal of generating over half a million meals for kids struggling with hunger.

There are currently three MOD Pizza’s in the St. Louis area, one in Ladue Crossing Shopping Center, one in St. Charles, and one in Kirkwood.


By Kara Savio – published on STL.News by St. Louis Media, LLC