Business News: Energizer® Sets GUINNESS WORLD RECORDS™ Title for the Longest-Lasting AA Battery

Energizer® Ultimate Lithium™ AA batteries provide world-record performance along with 20-year shelf life, leak-resistant design and are light weight

ST. LOUIS, MO – It’s official.  Energizer® [NYSE: ENR] today set a GUINNESS WORLD RECORDS™ title for the Longest-lasting AA battery, Energizer® Ultimate Lithium™.

Experience the interactive Multichannel News Release here:

The record was announced after rigorous testing proved the Energizer® Ultimate Lithium™ AA batteries’ unsurpassed performance in a number of real-world situations.  Digital Cameras?  Toys?  Lighting?  Audio devices?  Check, check, check and check: Energizer® Ultimate Lithium™ AA batteries outlasted the competition across the board to secure the GUINNESS WORLD RECORDS title.

“Energizer® batteries have powered many amazing moments in history, and we’re not stopping now,” said Lori Shambro, Vice President, Global Marketing at Energizer Holdings, Inc.  “We’re delighted to add a GUINNESS WORLD RECORDS title to our legacy, which will be as long-lasting as our AA batteries.”

Energizer introduced the world’s first AA lithium battery in 1992. Since then, Energizer® Ultimate Lithium™ AA batteries have become known for providing best-in-class power for a wide array of applications.  In addition to setting a GUINNESS WORLD RECORDS title, Energizer® Ultimate Lithium™ AA batteries deliver peak performance—or consistently high power—over an extended period of time. Energizer® Ultimate Lithium™ AA batteries also hold power for up to 20 years in storage, perform in extreme temperatures from -40° F to 140°F, weigh 33 percent less than alkaline AA batteries, and are guaranteed leak-proof under standard use.

“I am honored to announce that the Energizer® Ultimate Lithium™ has set the GUINNESS WORLD RECORDS title for the Longest-lasting AA battery cell,” said Mike Marcotte, GUINNESS WORLD RECORDS Adjudicator.  “This is an historic moment for Energizer and I am thrilled to share that their impressive battery performance is now Officially Amazing™”

The GUINNESS WORLD RECORDS achievement is the latest example of a long history of innovation and “world’s firsts” at Energizer, with the constant goal of bringing long-lasting, high performing power and lighting to consumers.  Energizer introduced the world’s first dry cell battery for consumer use, the world’s first watch battery and the first AA lithium battery.  Energizer was also the first to remove mercury from alkaline and hearing aid batteries, and the first to create child-resistant packaging for lithium coin cells to help prevent ingestion by children.