Anheuser-Busch Wins Lime-A-Rita Debate

Anheuser-Busch Wins Lime-A-Rita Debate

Court Rules Anheuser-Busch Bud Light Lime-A-Rita Light’ Enough

ST. LOUIS, MO/March 24, 2017 (STL.News) The fight over whether Anheuser-Busch’s Lime-A-Rita has fewer calories than a regular beer by the Bud Light label on the Lime-A-Rita packaging is over.  A California circuit court recently avowed the dismissal of the lawsuit that alleged Bud Light’s Lime-A-Rita was not “light” enough.

The proposed class action lawsuit was filed in November 2014 in a California state court.  It alleged that Anheuser-Busch’s labeling of the popular drink deceived consumers into thinking the beverage was comparable to Bud Light Lime when it essentially contains almost three times as many calories.

The suit was removed to federal court in December 2014 and dismissed in June 2015 for failure to state a claim, and the plaintiffs appealed to the Ninth Circuit in July 2015.

According to Law 360, a Ninth Circuit Court three-judge panel ruled 2-1 to affirm the earlier ruling that dismissed the case.  The court ruled that the designation as a “light” beverage is not deceptive because Lime-A-Rita does contain fewer calories than a traditional margarita.

Anheuser-Busch introduced Lime-A-Ritas in 2012, along with the Raz-Ber-Rita, Straw-Ber-Rita, Mang-O-Rita and Apple-Ahhh-Rita.  The company sold $462 million worth of product nationally that year, and those varieties were later joined by several other flavors.